Analytics & Conversion

✦01

Google Analytics 4 Setup

Configure supported website measurement and key event reporting.

Explore service
✦02

Google Tag Manager Setup

Organise marketing and analytics tags through a maintainable container.

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✦03

Conversion Tracking

Define and measure meaningful actions such as leads or purchases.

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✦04

Conversion Funnel Analysis

Review where users abandon a desired sequence of actions.

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✦05

Heatmaps & Session Insights

Use appropriate consented behaviour tools to identify friction.

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✦06

A/B Testing Strategy

Plan controlled experiments around testable conversion hypotheses.

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✦07

Looker Studio Dashboards

Build readable reports combining suitable business and marketing data.

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✦08

Campaign UTM & Attribution

Organise campaign links and interpret available traffic sources.

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✦09

E-commerce Event Tracking

Measure important commerce interactions with consistent event definitions.

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✦10

Form & Lead Tracking

Track submissions, lead sources and basic quality indicators.

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✦11

SEO Performance Dashboard

Bring search visibility and site engagement measures into one view.

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✦12

Website Performance Audit

Evaluate responsiveness, loading behaviour and usability bottlenecks.

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✦13

Conversion Rate Optimisation Roadmap

Prioritise evidence-based improvements to important customer journeys.

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About Analytics & Conversion

Useful analytics should answer business questions. We help establish measurement, investigate where visitors lose interest and prioritise improvements.

What we evaluate

  • Traffic sources and visitor behaviour.
  • Enquiry forms, funnels and key conversion events.
  • Landing page clarity and calls to action.
  • Practical reporting for important metrics.

Privacy and accuracy

  • Tracking should respect applicable consent requirements.
  • Reports depend on the accuracy of configured events and data sources.
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