Measurement plan
Define which visitor actions matter and how they should be recorded.
Prioritise evidence-based improvements to important customer journeys.
Define which visitor actions matter and how they should be recorded.
Check tags, events, consent needs and basic reporting accuracy.
Use findings to prioritise changes rather than chase vanity metrics.
A straightforward process with scope and milestones agreed before implementation.
Share your goals and get a clear next step, without unnecessary complexity.
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